'View from the Top' Expert Insights - Invitation Series

The 'View From The Top' thought leadership / expertise insights roundtable event dinner series concept was designed to generate debate amongst C-level audiences at exclusive, intimate, refined roundtable dinners hosted at prestige venues with great views of the city. With this in mind, I designed an event branding and invitation design system with a modern and sophisticated style and a touch of whimsy, that is also flexible enough to vary dependent on the host city of the dinner event. Each formal invitation has a customized city-based design with bold colors, cut-out pochette pocket folds and high-end finishes / packaging to add to the exclusivity of the event. The event has it’s own branding with a hot-air balloon logomark, which plays on the dinner series name: View from the Top. The logomark enhances the idea of rising, soaring and being at the top – both from a landscape point of view as well as a professional expertise and seniority point of view.