15 Years in Europe Branding Campaign

An integrated, internal branding campaign with all the works - for A&M's European Division, which celebrates 15 years of establishment in 2016. The essence of the campaign was to be one of celebration, networking between the offices and a look back on the successes so far, and those to come. In order to capture the identity of the 12 offices, I wanted to design a logo system that was mutable, customizable and had a modern European flair. I chose a bold type weight in order to house a series of transparent, dynamic shapes coming together - much like the European division of A&M - 12 offices coming together to celebrate as one. The logo's 1st phase is that of the global brand colors, and then an animation will be built to show the logo adapting to each countries' flag colors. From this logo identity, I then preceded to use those strong diagonal and dynamic shapes to create a series of posters, banners, a chevron timeline and even an e-mail marketing and packaging system. The project is still in development and will be sent to print later this Spring. Below are all of the concept designs. Enjoy! :)

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