A.D.O. Organic Clothing - Website

A.D.O. Organic clothing was a small business whose mission was to create both a completely organic process and product of clothes. All natural and hand-made materials were used as the foundation and then dyed with herb-infused colors. Taking this idea to the forefront of the website's design - I created page backgrounds of different colors that highlight the herb, fruit or plant used to achieve that color. A short description was then written about that fruit/plant to add an element of both understanding and whimsy to the page. Overall, I wanted to envelop the user in this experience of the natural world - from background textures and elements, to the color palette, to the photography and down to the hand-drawn illustrations I created for the pages. From a technical stand-point - the user was able to easily navigate through the pages, zoom in to each item to see the details of the cloth, add items to a cart, pay through a secure server third-party gateway, and then be directed to a thank you page with a custom message from A.D.O. for shopping with them.