Branding Initiative / Web Portals for A&MFit
A&MFit is A&M's Employee Wellness Program created to educate and promote a healthier lifestyle, while creating a community of A&MFitness! I collaborated alongside the Wellness manager to develop a custom brand for the A&MFit initiative in order to drive awareness and recognition of the new program, as well as engage the viewers with easy to follow education tips and resources. One method was establishing custom iconography that was then translated across print media in office posters and digital media as in the Wellness Portal and the monthly newsletters below. We tracked analytics from our old, non-visual newsletter to our new design below, and engagement grew almost 25% in clicks and opens.