Info-graphic about Healthcare Drug Costs

Client: A&M Healthcare Group | Project Details: To promote a research article on high drug costs and the group's proposed remedies for change. The info-graphic was designed to introduce a detailed article through social media by quickly highlighting the 'Who', 'What' and 'How' touch-points and making it understandable and accessible to the reader. In order to guide the eye, a stethoscope illustration was used to help navigate the reader through the key points. Carefully thought out icons, graphics and color call-outs were also used to emphasize the key points. Cross-collaboration between myself, the PR specialist on the marketing team and the Healthcare team's subject matter expert, helped create a thoughtful, content-rich and eye-catching info-graphic.